POLESTAR 2
100% ELECTRIC
100% PERFORMANCE
Polestar, the new electric performance brand, launched its second model, Polestar 2, in the UK in June 2020.
To drive awareness, consideration and pre-orders, Polestar 2 took to the roads throughout Summer 2019, where I worked on the campaign creating digital and social content to help spread the word and educate potential consumers.
2 AT GOODWOOD
Creating a unique space inspired by the car’s ground-breaking innovation and design, we gave car lovers, influencers and the press a hands-on experience. With events taking the car to Goodwood Festival of Speed and city centres across the UK, I worked on producing social content from each day of events to maximise reach, and encourage attendance at following dates.
2 ON TOUR
OOH advertising drove awareness and attendance, where I produced DOOH assets for various screen formats at locations around the UK - helping to direct attendees and passers-by to visit these custom Polestar spaces. The campaign exceeded expectations achieving over 800,000 website visits (127% of target) and over 200,000 configurations (228% of target) setting the wheels in motion for a successful 2020 launch.