Reinventing the you.

Pitch work for investors wishing to open a brand new spinning concept in the heart of central London. Intending to capitalise on the growing popularity of spinning, but appeal to a premium yet time-poor demographic, the strategy and creative were focused on the embodying the ideas of reinvention and change.

The brand story of "reinventing the you" was rolled out across the brand with an identity, tone of voice and messaging, as well as considerations for how Wheel would inhabit it's physical stores and come across in branded products.

Branding
Moving Image
Print
Digital

WillMeighan-Wheel-BrandIntroWillMeighan-Wheel-BrandIntro
WillMeighan-Wheel-MissionStatementWillMeighan-Wheel-MissionStatement