PERFECT SERVE

As part of a wider repositioning of Monkey Shoulder, I provided creative guidance in refreshing the serve imagery used across global markets. Working on set with client and photographer, we captured over 20 set-ups in two days, with considerations made to ensure the images would work flexibly across all possible social dimensions.

SOCIAL MOTION

Part of the brand repositioning has been collaborating with Shepard Fairey’s Studio Number One on a new visual style, informed by his famous street art.

In early 2019 we began to roll out these assets in France, beginning with OOH and social animations, which break down the key recipes of their hero serves. These animations required me to establish the ‘house style’ of motion content in the new look and feel while gaining approval from the brand's global team.

DISRUPTIVE BILLBOARDS

To launch this new look and feel in the UK, we created a paint-balloon-billboard, encouraging the public to #MakeItMonkey in a truly hand-on manner.

I provided design guidance for the Ever Dry printing process, as well as on testing days during pre-production. Launched in Liverpool, I shot and directed the wrap-up video here, as well as editing and creating motion graphics.

© 2020 Will Meighan