FIRE & CANE

GLENFIDDICH

FIRE & CANE

GLENFIDDICH

MOTION & ART DIRECTION

FACEBOOK CANVAS

Developing motion assets from content initially captured for a global TVC, and compositing them to create an engaging Facebook Canvas experience. Produced in both English and French-speaking markets.

A series of screens took users on a journey through the flavour notes of a new experimental whisky, and its suggested serve. Each panel was composited slightly wider than a mobile screen, allowing users to tilt their device to see more detail and get a closer connection to the product.

FACEBOOK CANVAS

Developing motion assets from content initially captured for a global TVC, and compositing them to create an engaging Facebook Canvas experience. Produced in both English and French-speaking markets.

A series of screens took users on a journey through the flavour notes of a new experimental whisky, and its suggested serve. Each panel was composited slightly wider than a mobile screen, allowing users to tilt their device to see more detail and get a closer connection to the product.

SOCIAL EDITS

To tease ‘Fire & Cane’ to whisky connoisseurs interested in the fourth entry of Glenfiddich’s Experimental Series, further targeted social videos were produced. These edits were created by cutting content from the TVC, as well as assets created during the production of the Canvas.