Glenfiddich-ChallengersWelcome-Header

CHALLENGERS WELCOME

GLENFIDDICH

CHALLENGERS WELCOME

GLENFIDDICH

MOTION & ART DIRECTION

MOTION & ART DIRECTION

MOTION CONTENT

A video to help elevate Glenfiddich in emerging whisky markets, and leverage its claim to being the world’s most awarded single malt whisky. By incorporating the lighting language of luxury perfume bottles I hoped to hero the product, in a fashion that would be universal, no matter the market.

Collaborating with photographer Sam Hofman, I art directed the stills and motion shoot and created the edit for social platforms.

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GLOBAL OOH TOOLKIT

Taking the stills from the shoot, and working alongside a copywriter to adapt messaging from the brand, we created a series of OOH layouts that could be sold in to marketing teams across global markets. These assets were incorporated into a wider toolkit, including other social assets created during my time at Space.

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SUPER MAGAZINEProject type

FIRE & CANEProject type

POLESTARProject type

JEZGA MAGAZINEProject type

MONKEY SHOULDERProject type

HENDRICK'S GINProject type

© 2019 Will Meighan